Privacy Policy
Last Updated: 2026
Blue Stone Letts ("we," "us," "our," or "Company") operates the website bluestoneletts.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related to, operated, or connected therewith (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, telephone number, and postal address when you voluntarily submit forms or contact us.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, referring URLs, pages visited, and the time and date of your visits.
- Cookie Data: Information stored through cookies and similar tracking technologies (detailed in our Cookie Policy below).
- Usage Data: Pages you access, time spent on pages, links clicked, searches performed, and other interactions with our Site.
- Device Data: Device type, device identifiers, and mobile network information.
We do not knowingly collect personal data from children under 18 years of age. If we become aware that a child under 18 has provided us with personal data, we will delete such information promptly.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To understand how visitors use our Site and to monitor and analyze trends, usage, and activities.
- Affiliate Tracking: To track affiliate commissions, referrals, and performance metrics related to linked casinos and gambling operators.
- Site Improvement: To enhance, personalise, and improve the functionality and user experience of our Site.
- Communications: To send you marketing emails, newsletters, and promotional content (subject to your consent and applicable opt-out rights).
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
- Fraud Prevention: To detect, prevent, and address fraud, security, and technical issues.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small files placed on your device that allow us to recognise you and store preferences.
Types of Cookies We Use:
- Essential Cookies: Required for the Site to function properly (e.g., session management).
- Analytics Cookies: Used to understand Site usage patterns (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to casino and gambling partners and attributed commissions.
- Marketing Cookies: Used for targeted advertising and to remember your preferences.
- Third-Party Cookies: Set by external partners and ad networks for tracking and personalisation.
Cookie Opt-Out Options:
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality. You may also opt out of analytics tracking via Google Analytics' opt-out browser extension.
Third-Party Links
Our Site contains links to external websites, including casinos, bingo operators, and other gambling affiliates. We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of any external sites before providing your personal information.
We do not control how third parties use data collected through links on our Site. Any referrals or data shared with third-party gambling operators are governed by their respective privacy policies, and we assume no liability for their practices.
Your Rights
UK and EU Residents (GDPR):
Under the UK General Data Protection Regulation (UK GDPR) and similar European regulations, you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
US Residents (CCPA/CPRA):
If you are a California resident, you may have additional rights under the California Consumer Privacy Act, including the right to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, please contact us at the address below.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected or as required by applicable law. Specifically:
- Affiliate Data: Retained for the duration of the affiliate relationship and as required for accounting and legal purposes (typically up to 6 years).
- Analytics Data: Retained in aggregated, anonymised form indefinitely; personally identifiable analytics data is retained for up to 26 months.
- Contact Data: Retained until you unsubscribe or request deletion.
- Cookie Data: Retained in accordance with cookie duration settings (typically 1 month to 2 years).
When data is no longer necessary, we will securely delete or anonymise it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us at:
Email: [email protected]
Website: bluestoneletts.co.uk
We will respond to your request within 30 days or as required by applicable law.
Data Controller: Blue Stone Letts operates as the data controller for personal data collected through this Site. If you wish to lodge a complaint with a supervisory authority, you may contact the Information Commissioner's Office (ICO) in the United Kingdom at www.ico.org.uk.
This Privacy Policy may be updated from time to time. We will notify you of significant changes by posting the updated policy on our Site with an updated "Last Updated" date. Your continued use of the Site constitutes your acceptance of the updated Privacy Policy.